A dual-revenue touring experience for the post-legalisation era. Two ticketed shows, one venue rental day — professional cannabis education by daylight, cult-credibility comedy after dark.
01 / EXECUTIVE OVERVIEW
02 / THE DOUBLE-HEADER
CREATIVE VISION
Give the cannabis community a night out and a day of real learning, under one roof — presented with the polish of a mainstream touring production. Something worth celebrating in public: confidently, legally, and with genuine craft.
03 / AUDIENCE APPEAL
Each segment has its own reason to buy a ticket — and each reinforces the others through cross-promotion. Hover a card to reveal its motivators.
04 / TOURING MODEL
70 shows across EU markets & Australia. Marketing infrastructure and sponsorship base established. Amsterdam Coffeeshop Awards partnership launched.
70 shows across EU markets & selected U.S. territories. Leafy Awards Year 2. Marketing rollout begins for CannaCom Fest.
Consolidated focus on launching the six-market touring festival — a comedy- and music-driven event built from the tour's audience.
INITIAL TARGET TERRITORIES
GLOBAL LAUNCH · AMSTERDAM
A Grammy-style celebration of cannabis culture — live music performances and a slate of category awards, staged as the official afterparty to the tour's global launch with the Amsterdam Coffeeshop Awards.
TARGET TALENT FOR APPROACH · SUBJECT TO CONFIRMATION
05 / SPONSORSHIP & COMMERCIALS
A tiered sponsorship programme across wellness/education and comedy/lifestyle sectors — with substantial headroom for local activation.
Headline presenting rights across the full touring window.
Premium brand integration across both properties.
Category presence and on-site activation.
Entry tier plus programme advertising units (€700–€2,000).
06 / BOOKING ADVANTAGES
A submission-ready, dual-revenue touring package. Laugh by Night. Learn by Day.
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